A guide to crafting a killer Webflow landing page (222% more leads)

Let’s see why Webflow is the main driver for crafting a high-converting landing page and how to create one.

What is a Webflow Landing Page?

A Webfow landing page is a standalone web page developed in Webflow that improves lead quality score, funnel conversion rate, cost per lead and more.

It usually contains a hero section, content block, feature section, CTA, social proof, and other elements that affect higher conversions for businesses.

Here are two examples of high-converting landing pages:

The main goals when creating landing pages are to:

• Properly optimize the page for the user journey and funnel conversions.
• Communicate all the USPs in the best way possible.
• Achieve an increase in organic traffic, clicks per day, rankings, conversions.
• Empower visitors to make a purchase or subscribe to a pricing plan or newsletter.

Landing pages address customer concerns (i.e., pain points) while identifying a specific product's key benefits and solutions.

They also focus on explaining the feature section in more detail, often containing a real product screenshot.

Is Webflow Good for Landing Pages?

Webflow is great for landing pages because it enables users to utilize the low-code approach with HTML, CSS, and JavaScript languages.

Webflow allows you to incorporate interactive elements and custom features.

For example, every feature or differentiation point must be identified and highlighted on the landing page, usually accompanied by strong visual elements. And Webflow Editor's robust style panel empowers users to adjust each element's appearance by customizing colors, fonts, sizes, and other visual properties.

Webflow is flexible, easy to use, and has the ability to accommodate different business requirements.

Overall, Webflow landing pages are fully customizable and optimized for fast loading speeds.

These factors increase the likelihood of ranking higher in search results and generating leads that will convert upon reaching the CTA.

Now let’s see how to create a Webflow landing page.

3 Steps to Create a Webflow Landing Page that Attracts Leads

With intuitive front-end editing tools, Webflow empowers copywriters, strategists, and designers to work together effortlessly.

Once assigned an editing role, individuals or teams can use Webflow’s built-in CMS to update blogs, website copy, organize and upload media, and write alt text for images.

Now, let’s check out the best practices for optimizing a landing page in Webflow.

1. Determine the Key Landing Page Elements

Here is how to incorporate the best landing page practices:

• Main headline: Explain what you do in one line (e.g. illustrate main benefit) and target main SEO keyword. The other way is to demonstrate who you are and what you stand for by saying who you are not. That's how you can turn a potential disadvantage into a selling point (e.g. “not just an ordinary ai chatbot”, then explanation)
• Sub-heading: Quickly highlight key product use cases or summary of the offer with persuasive copy.
• Clear CTA: Reaffirm main value proposition along with a clear CTA to get started.
• Social proof: Include testimonials with photos of real people.
• Clear product positioning: Include benefits + features.
• Results: Quantify the ROI and value delivered in customers through metrics.

Like this:

2. Select the Main Message of the Webflow Landing Page

The goal of the page is to hook your target audience with the main message that provides value to the product.

You must solve a real problem your target audience faces. So, define the ICP (Ideal Customer Persona) and also your capability to solve the problem.

Showcase a new way of approaching the problem without copying what others do.

Once you’ve defined what problem does the page address and what is the objective of the page, you’ll be able to craft a killer page that will be the source of traffic and conversions.

3. Follow Copywriting Rules

The following combination of practices will create a powerful, trust-building landing page that speaks to your audience's needs.

• Focus on pain points

Start by addressing your visitors' pain points right in the hero section. Use a real-customer product shot to show, not just tell, the value of your product.

• Avoid random words

Make your copy compelling by highlighting critical phrases rather than random words. Be specific and avoid generic terms like "market-leading" or "cutting-edge".

Here's an example of poor copy for a landing page:

• Use direct language

Demonstrate your unique value proposition with clear, direct language that showcases the outcome your product delivers.

Explain how you provide value through core benefits and features. Make sure to articulate the tangible results users can expect.

Remember, shorter headlines tend to be punchier, while longer headlines are handy because they can convey more information.

Landing Page A/B Testing: How will You Measure Success

A/B testing is the process where two versions of a landing page are compared to determine which one performs better in terms of a clearly-defined goal (e.g. click-through rates, value propositions, or conversion rates).

Say you’re getting lots of traffic to your page, but visitors aren’t understanding your services, so they aren’t clicking on your CTA. Could you improve CTA clicks by improving the feature section so that visitors have a better understanding of your services?

Once you’ve got your testing goal, you are ready to run A/B tests.

When it comes to testing, you must divide your audience into two groups (or more, if you have additional variants) and expose one group to variant A and the other to variant B. Ideally, these groups should be randomly selected to avoid any bias that could influence the results.

It's crucial to run your test long enough to reach statistical significance, ensuring that each variant is exposed to enough people to validate the results confidently.

Conclusion

Working with different clients, we understand the pain of high bounce rates and low engagement.

That's why we've dedicated this post to Webflow landing pages, so you can aim for great landing pages that convert, following top practices above.

Include relevant testimonials and a link to your feedback forum to show that real customers have had positive experiences with your product.

Build trust by incorporating logos of well-known clients, compelling data, and case studies, and end with a strong, specific call to action that guides visitors on their next steps.

Besides, here are some bonus tips:

• Highlighting value prop via different color.

• Use a bold background for the new section about features, so the viewer get that topic/section changes.

Don’t forget that we’re here to help you avoid cluttered designs where images and text overlap and everything is all around. We craft clean, visually appealing landing pages that are essential to keep your visitors’ focus where it needs to be.

Until the CTA does its thing.

If you are searching for an agency that delivers top landing page designs, you have come to the right place.

Don’t hesitate to reach out.