As a Premium Webflow partner, we primarily focus on creating branded websites from the ground up. Or rebrand existing sites with a fresh, well-structured design system.
This article explains what our branding agency can offer beyond that, and what it truly means for startups to have a branded website.
What can a branding agency do?
The function of a branding agency is to offer clients a one-of-a-kind branding plan to help them conquer the market.
Branding is the process of developing a company's logo, color palette, typography, brand book, detailed mockups, and other branding elements depending on the client’s needs.
Once the branding process is done, the branding agency hands over all design files in appropriate formats that allow easy brand identity implementation.
Now, if you search for “brand identity” or “brand identity examples”, you’ll most likely find informational or how-to articles showcasing seven steps or four elements related to brand identity.
So, what’s the trick?
Those four elements usually refer to brand identity, culture, image and personality. On the other hand, seven steps to build a brand could differ, but what you’ll find is something like this:
- Do market research.
- Choose your business name.
- Design your logo.
- Define your unique value proposition.
- Write your catchy slogan (heading).
- Choose the look and feel of your brand.
- Boost your online presence through your story.
But following blindly a set of generic rules in no given order doesn’t give you a brand you really want to build. In other words, “brand” has been commonly used as some super cool visual thing, but it’s more than that.
To create a proper image and deploy its true essence, a reliable design agency needs to carefully go through each step until moving to the design stage.
Similarly to what P. Hughston said “A painting is like a story which triggers the imagination and pulls the mind into a place filled with wonder, expectation, excitement, and pleasure”, a brand could be easily compared to a painting. It tells a story and brings customers to their desired destination.
We can confidently say that the digital branding process cannot be easily divided into rigid steps or elements.
Instead, it is much more important to tailor the branding procedure to meet the specific client’s needs, goals, and audience. But until reaching that point, each branding step must be well-thought by a brand designer.
At Nube, our team of digital branding experts has the experience to create branded websites and bring in more clients.
If you're ready to boost your brand and branded website, we'd be happy to set you apart from all the other competitors.
For example, as an early-stage startup, Dante AI was growing fast. And because of such ambitious plans, it became a real challenge to find talent capable of tackling such workload. So, they hired us to help them with their growth plans.
Our web design process naturally evolved into a brand identity refresh. This inspired their design team to create a new logo that better aligns with the website’s look and feel.
Comparison of Dante's AI website – old version on the left, new version on the right.
Then, a brand requires a well-solid marketing strategy.
But first, let’s reveal some differences between branding and marketing.
- What is the difference between branding and marketing?
Branding is the well-thought process of generating a strong sense of belonging for customers to brands. Marketing is a set of objective-based tests, strategies, and actions based on brand identity to bring in more money.
The branding must be developed first, then the marketing comes into the game. Think of it as the brand is a basic foundation of your upcoming marketing campaign. A brand image must be the firm foundation of the marketing strategy.
- What is the difference between marketing and branding agency?
A brand agency develops your brand by defining brand strategy, identity, and management. The final outcome is the design of your brand’s visual identity that should speak to the minds and hearts of your customers.
A marketing agency with its proven method of setting out objective-based tests helps clients reach their goals, such as increased conversion rate %, sales leads, organic search opportunities, ROI, and more.
Luckily, Webflow integrates with various marketing tools, and our team provides integration services. But first, you must develop a branded website with the help of our branding and web design agency.
Why should you hire a branding agency that provides premium Webflow services?
We understand that your objectives can vary—whether it's increasing conversion rates, bringing in more sales leads, or gaining more clients.
Since over 90% of business decisions start with an online search, we acknowledge the importance of a branded website.
Hiring a branding agency brings crucial benefits of having a strong brand. Designing brand identity and building a valuable brand image are the main steps for any business looking to thrive in both digital and physical spheres.
Those benefits give you an opportunity to improve customer loyalty, increase revenue and generate quality leads.
But those services can cost a lot.
That’s why we implemented flexible pricing models that meet specific needs. Our monthly-based approach (marked with green) with a predictable fee allows you to adjust priorities and update the project scope as needed.
On the other hand, branding costs (highlighted in red) carry significant risk due to the high upfront investment.
At Nube, we understand the importance of taking smaller steps and making meaningful progress while keeping costs low.
We help you launch your branded website strategically, not implicitly.
