Helping MoVi maintain brand image and ownership through robust Webflow development
Movi is on a mission to help investors and portfolio companies grow to a point where they become attractive to larger corporations or public equity markets.
Venture capital
Private equity principals
Webflow development
Webflow integrations
Custom animations
Webflow CMS
Webflow
HubSpot
Slack
MoVi’s mission is to rapidly drive changes for investors and portfolio companies, as well as accelerate growth for start-ups and fast-growing SaaS businesses. So far, they have supported over 10 portfolio companies and more than 250 leaders, ranging from Fortune 50 C-suite executives to first-time founders, across various industries and functions.
Since MoVi began developing its business 4 years ago, there has been an increase in competitor companies entering the venture capital market. So, they wanted to:
- Maintain brand image, ownership and control through robust Webflow development
- Increase website power through custom animations and micro interactions
- Integrate their new Webflow site with HubSpot’s all-in-one marketing and CRM platform
They wanted a solid Webflow solution to significantly improve loading speed, website traffic and user engagement. The design was already completed by their team, so we focused solely on development.
We were able to turn it around very quickly. It took us less than 4 weeks to build 8 website pages in Webflow, along with custom animations. The website is pixel-perfect, functional and provides easy access via both desktops and mobile apps.
Since our collaboration began in November 2022, we've had the opportunity to tackle a diverse range of tasks, implementing both minor animation adjustments and significant website health improvements.
Here are a few most significant changes that we’ve made so far.
- We connected their Webflow site directly to HubSpot, making it easier to configure their mission-critical sales and marketing automations right inside of Webflow.
- We developed a highly resilient Webflow website that’s fast and works on all browsers and devices
- We developed a Webflow’s composable CMS
Their team have employed the capabilities of a robust Webflow CMS system. This system allows their marketing team to edit, write and update content while ensuring its fully optimized. It also allows designers to design around real content.
We went the extra mile by creating advanced animations.
This successful collaboration opened the door to a new opportunity. As Flychain is a partner of MoVi, we began working with their internal team and launched a new successful project.
Outcome and results
Branded searches
It’s a huge win to see this number and Movi website traffic on the rise. Brand name searches are quite the most important metric that every brand needs to be tracking.
85%
increase in brand trust