571% increase in conversion rates after strategic website revamp
Dante AI is a versatile AI SaaS platform that enables users to create custom-trained AI chatbots using any major LLM. Upon finishing our collaborative app revamp. They now needed a [.yellow]website redesign that would reflect evolved vision and convert more effectively[.yellow], while maintaining visual consistency with newly designed app.
The Discovery
While their internal team worked on implementing our app redesign, we began a strategic website overhaul. Our growth partner collaborated with key stakeholders to [.blue]analyze existing performance data and identify critical areas for improvement.[.blue] This discovery phase revealed significant opportunities to enhance conversion rates through strategic restructuring and messaging refinement.
Content Strategy
Working alongside stakeholders, we refined messaging hierarchy across all pages. New value propositions and conversion-focused copy worked in harmony with SEO best practices, while multiple content variations were prepared for ongoing optimization through testing.
Design Process
Over a focused four-week period, we reimagined every aspect of the website. The process began with extensive conversion optimization strategy, [.green]leading to a complete overhaul of key conversion pages.[.green] Our systematic approach ensured visual consistency with the newly designed app while optimizing for improved user engagement.
Homepage Optimization
The homepage, as our primary landing page, received special attention. We restructured its information hierarchy to better communicate value, while implementing new messaging strategy aligned with user needs. Enhanced visual storytelling through custom graphics complemented our optimized call-to-action placement. We also prepared multiple hero headlines for initial A/B testing to ensure rapid improvement.
Pricing Page Transformation
The pricing page underwent a [.purple]strategic transformation based on collected user data.[.purple] We focused on clearer presentation of plan features while enhancing the overall value proposition, and crafted two distinct directions to ensure rapid results with instant split test implementation.
The new design improved comparison functionality and strategically incorporated social proof along with brand new addition in form of custom build usage calculator, helping visitors gain personalized plan recommendation based of their usage and desired LLM.
Technical Implementation
Beyond core conversion pages, we enhanced the entire website ecosystem. New custom graphics brought the features page to life, while an optimized blog and guides CMS structure improved content management. We implemented a systematic design approach for brand consistency across all touchpoints, complemented by a comprehensive A/B testing framework.
Impact & Results
In just two weeks post-launch, the new website showed dramatic improvements. Homepage [.yellow]conversions increased by 571.85%[.yellow], while pricing page conversion rates saw a [.yellow]97.77% improvement[.yellow]. Beyond metrics, the revamp achieved stronger alignment with app design language and optimized conversion pathways throughout the site.
Key achievements:
- Enhanced user journey and navigation
- Stronger alignment with app design language
- Improved content structure and hierarchy
- [.yellow]571.85% increase in conversion rates[.yellow]
- Comprehensive A/B testing approach
The successful website revamp completed our transformation of Dante AI's digital presence, creating a cohesive experience across both their application platform and marketing website. This comprehensive approach to their digital ecosystem ensures users experience consistent quality from their first interaction through to daily platform use.
