UX-lead revamp that redefined AI web app with 1000+ unique screen designs
Dante AI is a versatile AI SaaS platform that enables users to create custom-trained AI chatbots using any major LLM. After rapid feature development created significant UX debt,[.yellow] they needed a strategic design partner who could completely reimagine their platform's user experience while maintaining its powerful functionality.[.yellow]
The Discovery
It all started with a comprehensive UX audit requested by Dante AI right after we showcased our skills with impactful site redesign. The results revealed significant opportunities for improvement. Years of rapid feature development had created a complex interface that needed streamlining. A platform with incredible capabilities was being held back by confusing navigation and unclear processes.
Design Process
Initial audit led us to a [.purple]complete platform overhaul spanning 1000+ screens over 12 weeks.[.purple]
Over 12 weeks our focus was clear: simplify complex processes without sacrificing functionality. [.yellow]We had to touch every aspect of the platform[.yellow], from initial onboarding to advanced chatbot management.
The biggest challenge was organizing multiple chatbots and clarifying the creation process. [.purple]We transformed the cluttered interface into an intuitive dashboard[.purple] that provides clear statistics and status for each chatbot. Users can now instantly understand their chatbots' performance, activity, and settings at a glance.
Streamlining Creation
We revolutionized the chatbot creation process by splitting it into two distinct phases:
- Initial setup in which user trained their chatbot
- Optional advanced customization for specific needs and personalization
By allowing user to finish once chatbot is trained and use out of the box solution [.green]we cut creation process time by 55%[.green] while maintaining access to advanced features.
Enhancing Engagement
We introduced gamification throughout the platform to improve both trial conversions and retention:
- Progressive onboarding that guides users through key features
- Achievement-based progression system
- Clear visibility of platform usage and limits
- Interactive tutorials and feedback
Beyond the core experience improvements, we revamped several key technical aspects:
- Redesigned sharable elements including website chat bubbles, iframes, and direct links
- Reimagined account creation process, making it fully personalized with 3-step process
- Completely redefined all three dashboard types (Chatbot, Persona, Voice)
- Simplified brand integration using a 3-color mandatory system with 3 optional swatches
- Visualized new team management feature
- Strategically introduced brand new activity monitoring feature
- Visualized, planned and executed new tab driven approach to chat bubble allowing for extra functionality
- Introduced chatbot page, making it easier for users to isolate a single chatbot, allowing the to test, edit and review insights
- Did a full overhaul of Human handover add-on platform
- Redefined membership page approach, and introduced a new strategic cancelation flow
Impact & Results
The comprehensive redesign [.yellow]transformed Dante AI's platform from a powerful but complex tool into an intuitive, user-friendly solution.[.yellow] Early indicators suggest significant improvements in user engagement and trial conversions.
Key improvements:
- 45% faster initial chatbot creation
- Intuitive management of multiple chatbots
- Streamlined brand integration process
- Enhanced user onboarding experience
- Clearer progression through platform features
The successful app redesign called for an immediate website revamp project, ensuring Dante AI's entire digital presence reflects their new vision and refreshed design direction.
