Website redesign that led to 171% increase in conversions
Dante AI creates remarkable AI experiences through hyper-personalized solutions. [.yellow]They needed a partner who could transform their entire digital presence, from brand messaging to technical implementation.[.yellow]
The Development Journey
Working closely with their team, [.blue]we delivered a comprehensive website redesign that spanned strategy, copy, design, and development.[.blue] We started by tearing existing solution apart, doing extensive competitor and keyword research using SemRush, building a foundation for content that would position Dante AI as an industry leader.
[.blue]The project evolved beyond its initial scope as we uncovered opportunities to strengthen their brand presence.[.blue] The new design system introduced a dark purple palette that added confidence to the white backgrounds, while custom animations brought key interactions to life.
Technical Implementation
Weeks of iterations and close collaboration focused on creating intuitive paths for complex features. We reorganized the pricing page to display features in clear categories, adding contextual tooltips to help users understand the platform's full capabilities.
A standout feature was the homepage chatbot creator. [.green]We developed a custom form that enables users to generate an AI chatbot by simply entering their website URL - making the product's value immediately tangible.[.green]
The build included:
- Custom animations and interactive elements
- Comprehensive CMS structure for scalability
- A/B testing implementation
- Optimized meta tags and SEO structure
- Strategic placement of conversion elements
Impact & Results
8 weeks of iteration and close collaboration transformed website into a high-performing marketing engine, [.yellow] driving a 171.43% increase in conversions. 32.4% increase in visitors and a 22.71% reduction in bounce rates.[.yellow]
The successful launch of this [.pink]initial redesign led to an expanded partnership[.pink], setting the foundation for future app redesign and website optimization projects.
