Dominion
 Case Study

How we helped asset protection giant with MVB and robust website solutions

Dominion is an uncompromising network of financial and legal advisors distinguished by their commitment to an evidence-based asset protection.

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INDUSTRIES:

Financial Services
Asset Protection

TOOLS:

Webflow
Figma
Signal

YEAR:
2023
COMPANY SIZE:
51-200 employees
PROJECT TIMEFRAME:
12 weeks

Dominion offers a comprehensive plan for wealth, enabling better asset protection which is the key to financial piece of mind. They operate under wide range of jurisdictions, including Wyoming (USA), Delaware (USA), British Virgin Islands, St. Kitts and Nevis, Cayman Islands, Cook Islands, Isle of Man, Switzerland, Liechtenstein, Malta, Seychelles, Singapore, Malaysia, Labuan and Australia.

In alignment with Dominion's vision of advanced wealth planning, our task was to create a minimally viable brand (MVB) and a resilient website that reflects their core values, establishing a solid foundation for their future growth.

Drawing inspiration from history, our approach delved into the cultural legacies of Rome, Greece, and Chinese dynasties. By incorporating pictures infused with classical monumentality and nobility, we forged Dominion's identity which is inextricably bound to the depth, delight, and power of these cultures.

This thoughtful integration of visual orchestral poetry into the brand narrative not only honors the past but also positions Dominion as a timeless and enduring force in the financial landscape.

The result is a versatile, progressive brand identity system that showcases the core messages of the asset protection strategy in a recognizable yet artsy way. “Dominion Serif” is a custom font used as an extensive visual language. The deliberate use of disconnected and broken shapes within the font artfully mirrors the diverse protective possibilities inherent in Dominion's mission.

We created the custom font - “Dominion Serif”. The deliberate use of disconnected and broken shapes within the font artfully mirrors the diverse protective possibilities inherent in Dominion's mission.

Through empowering typography, the prominent use of dark colors, and artistic resonance, we instilled authenticity, personality, and enormous creativity into the design that will live and breathe day-to-day. The partnership with Dominion was highly collaborative and we’re sure they’ll hit the mark, effectively communicating and spreading their mission across the world.

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Throughout the entire project, we maintained open communication through various private and group channels. After six successful months it was time to shape the MVB into it’s final, future proof form, with help of Dominion's new designer.

Which lead our partnership into area in which our efforts are shifted towards website maintenance tasks, further solidifying our partnership into the future.

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Outcome and results

The revamped website, equipped with a scalable CMS system, not only highlights Dominion's global trajectory but also showcases its significant achievements. Ensuring Dominion is well-positioned for continued success.

This project exemplifies our commitment to helping industry leaders both emerge into market with confidence, as well as further enhance their digital presence.

800%
increase in sessions

100%
increase in brand trust