To help the reader skim read, you need to break up the copy with specific elements, and give the search engines an easier way to index and crawl your content.
Therefore, to format your blog post, you need to use scannable layout in the following ways:
- maintain logical and consistent headings
- utilize whitespace
- include visuals
- use expert quotes and call out boxes
To make your content scannable, you should use formatting techniques to make your article visually attractive and easy to read.
Even though people skim through content, ensure every word is worth reading.
So, incorporating a series of various formatting elements will make your content valuable.
Find out how to format blog posts in Webflow.
Here are top 4 steps for formatting a blog post
Refine your blog format in the following ways.
1. Table of contents (H4)
A table of contents serves as an easy-to-read structure that should direct readers to the specific content section they want to read immediately.
Therefore, it should be a clickable element. This is especially important regarding the best-off pages.
Take it a step further by designing custom code to add extra tables to complex pages with lots of information.
For instance, we did this for the Webflow pricing blog post, which has many pricing plans for different needs.
Our goal was to save readers time by making it easier to find what they're looking for. We hyperlinked our table of contents to each section.
Like this:
2. White spaces (H4)
Employ whitespace to separate elements such as text, images, quote boxes, and more. This will create breathing space and highlight important information.
3. Descriptive visuals (H4)
Users prefer immediate answers, even in images, rather than sifting through a huge block of content.
To offer credible, firsthand experience, you must also create descriptive visuals.
The goal is to support your information with visuals to help your readers find what they need more quickly.
What about informative graph and a listicle for enhanced understanding?
Here they are:
4. Callout boxes and expert quotes
Expert quotes, callout boxes are all formatting elements, meant to break up long paragraphs.
They need to highlight important or interesting information to attract the reader's attention.
Ensure that callout boxes do not duplicate content.
Callout boxes take an important sentence (typically buried in a wall of text) and set it off to draw the reader's eye.
Callout boxes aim to catch the attention of skim readers and break up long walls of text.
Then…
Incorporating expert quotes requires additional time compared to callout boxes. It entails thorough research to select a suitable quote.
It's advisable to undertake this process during article creation, particularly when your creativity strikes.
Ensure the quoted individuals are recognized authorities within your field. Or you can just express an essential information, such as:
Bonus tip: Build author’s page
The context of author bios is about building trust with readers.
This means that content written by an authoritative writer will naturally rise in ranking because Google ranks what users find helpful.
It showcases the user experience associated with content creators or reviewers.
That’s it!
Conclusion
We hope this guide on how to format a blog on Webflow helped you realize how easy this platform is to use.
If you need help, don’t hesitate to contact us.
