Web design subscription model blog post main image
BLOG

5 things that are holding you back from design subscriptions

WRITTEN BY
Author's page showcases a portrait of writer Rea
Rea Terzin
LAST UPDATED ON
Dec 12, 2024
READ TIME
4
min
TABLE OF CONTENTS

Editor’s note: This post was originally written in Apr 22, 2024 and has been updated in Dec 12, 2024 to provide fresh insights into the web design subscription model, ensuring it remains as relevant as possible. Read on to learn more.

Web design subscription model is not scary.

It will not lock you in.

You will not lose money.

This article resolves all concerns about the design subscription model.

Let’s get started.

Here are 5 things that are stopping you from subscribing to web design agencies:

1. Fear of getting locked in

Providing value can happen only when both parties understand each other inside and out.

But most people don’t understand how enjoying predictable income can benefit their business in the long run. And that they can pause or cancel their subscription without losing any money.

Moreover, when the value is front loaded into the subscription model, it’s easy to handle the variety of requests and control the workflow.

Illustration explaining how web design subscription model can benefit people

So, here are the lessons:

  1. Clients can pause or cancel design subscription anytime.
  2. Agencies can control the client’s requests when they communicate clearly right from the start.

Let’s continue.

2. Uncertainty around one-off projects

No need to think that subscription agencies are open only to long-term partnerships.

There are also one-off projects available.

You can plan and allocate resources effectively (in the same way as with an ongoing subscription model).

Lessons?

  1. Customers benefit from the ease of auto-renewals.
  2. Customers have continuous access to a talent pool and high-value work even when they run one-off projects.

Then…

3. Unlimited edits seem unrealistic

Some of the Reddit users recently asked: "What happens if one of the design requests is redesign our app?"

Following with other concerns that might happen:

  • you're spending more time grooming the tasks than you'd like
  • you're right back to being overworked and underpaid

First, you will never spend more time than you've initially planned if:

  • You've planned it well
  • You've had a deal with bigger clients that are aware of the complexity of the "redesigning an app" task

That being said, you'll never get underpaid.

But remember: Not every client gets unlimited edits and 24/7 support.

Because there are fewer and more advanced subscription models included in agency’s offer.

All in all, whether you are about to start your subscription design agency or you’re a (future) client searching for an agency—unlimited edits does seem realistic—when goals are clear from the start.

4. Pricey, not on the scale of Fiverr

Yes, the design subscription solution can be pricier than on the scale of Fiverr.

But you get a high-quality design that won't need to be tweaked in a week or month.

Because…

Moving fast doesn’t always serve a purpose.

The biggest pain points for business owners include wasting money on projects and design services that won’t benefit their company in the long run.

Yet they often underestimate how quickly financial resources get spent.

Let us explain.

Here is an infographic showcasing the level of investment risk when working with traditional 50% upfront and 50% after-launch models and subscription-based (our) solutions.

The graphic showcases the level of a startup's investment risks when working with upfront pricing and subscription-based models.

The graphic showcases the level of a startup's investment risks when working with upfront pricing and subscription-based models.

Note: In this example, we refer to the amount of $25 (50% upfront) + $25 (50% after-launch).

On the other hand, $10 (first month) + $10 (second month) + $10 (third month) + $10 (fourth month) refers to subscription models.

The solution you will take to solve this pain point should always be based on your current situation and needs.

That means you won’t ever pay 50% upfront and 50% after launch.

5. Anxiety over a sudden decrease in your budget

You truly desire every penny to be used wisely to avoid operational difficulties.

But what if you are experiencing a sudden decrease in your budget?

Cancel or pause and save money for the next cycle.

Having this option helps prevent frivolous spending.

With our flexible and predictable pricing, we help you run your project right off the ground.

Above all else, you can regularly review overhead costs and look for areas of improvement.

Conclusion

Not every freelancer or agency can produce quality work for fair pricing. And you’ve seen how the subscription model compares to the alternative pricing models, used by freelancers, or in-house teams.

So, here are some pros when working with subscription agencies:

Request unlimited designs

Get your designs quickly

Pause or cancel anytime

Fixed monthly rate

Unlike traditional per-project or per-hour pricing, a web subscription-based model ensures unlimited access to design work with a predictable revenue stream.

It would be great to no longer have to send estimates and invoices back and forth, right?

Using web design subscription services, you can benefit from the expertise of the whole team of seasoned senior designers without committing to pay for full-time work.

To experience the full power of a web design subscription, look for an agency with a strong portfolio that showcases various industry experiences. And it’s effortless to request unlimited revisions, give feedback, and implement changes.

You ask. We answer.

How do you protect yourself from customers who want new changes and features really often?

We communicate often, so our clients don’t require new changes each day. They do, however, have unlimited design requests.

And if they don't appreciate high-quality work, they're not the right fit for us. We take pride in our commitment to excellence and seek partnerships with those who share our beliefs.

How do you protect yourself from customers who might want to cancel only a few months after the website was created?

It has never happened to us that even 10% of our customers want to leave us. Keeping customers informed about design changes and new developments is the best way to prevent them from canceling the subscription service.

Those who feel like they are missing out may leave subscription agencies sooner. We always go one step further, offering ongoing maintenance support.

How do you handle customers wanting to change or add things to the website (or even have a redesign of the website)?

Shared beliefs are critical to the creation of the best work. For those who aren't designers but act as if they are, we strongly recommend trusting the agencies they have chosen.

On the other hand, we always make sure our clients' opinions are heard and the ideas they propose are implemented. But we also remain committed to our respective roles, ensuring that we address issues in a responsive manner, ultimately driving towards optimal outcomes for all involved.

Can I pause or cancel my subscription whenever I like?

Yes, you can. Pause or cancel your subscription anytime. For more information, check out our Pricing page.

Do subscription agencies offer any refunds?

Given the exceptional quality of subscription agencies’ work, they do not offer refunds.

Do you offer ongoing partnership?

Yes, our goal #1 is to help businesses grow through an ongoing partnership. While we offer different pricing models, it's worth noting that many other subscription agencies may not share our dedication to the same standard.

With years of experience, we crafted different solutions to meet various clients’ needs, never locking anyone into rigid plans.

Do subscription agencies offer ongoing support?

Some agencies, like ours, offer ongoing support, while others don’t.

How long do clients stay with subscription based agencies on average?

On average, clients stay with subscription agencies from 1-2 weeks to 4-8 weeks—or if they instill confidence in future growth—they “subscribe” for a lifetime.

There are several factors that can influence how long clients stay with subscription-based agencies, such as:

  • Flexibility of the subscription services
  • Specific client’s web design needs
  • Level of ongoing support
  • Turnaround time
  • Client’s budget
About the author
Rea Terzin
Rea is a versatile SEO writer with over 4 years of experience. At Nube, she devotes a high degree of attention to content focused on Webflow and design to establish topical authority in this field.

Looking to solidify your Webflow site?

Grow fast with 2-3 design updates per week with the help of a dedicated full-service senior team.

Partner with Nube