Is Webflow good for SEO?

Yes, Webflow is good for SEO.

Here is why.

3 Reasons why Webflow is good for SEO

Webflow sites are generally fast and pass core web vitals, which is great for SEO. But there are some things you need to master (e.g., on-page SEO) to gain overall SEO success, no matter how extensive Webflow's SEO capabilities are.

Highlights

• With fast Webflow speed, visitors are less inclined to exit a site after viewing a web page.
• Basic on-page SEO features include image alt tags, meta tags and descriptions.
• Webflow enables precise control over technical SEO with its streamlined code and it allows users to make direct edits to HTML and CSS.

We'll uncover the three key components that make Webflow an excellent platform for search engine optimization (SEO).

Let’s start!

1. Good for site health, fast speed and 0 errors

Websites built on Webflow are optimized for performance, ensuring faster load times, which is a key ranking factor for Google.

Take a look at an overview of how our Webflow website stacks in terms of site health (i.e., level of user-friendliness) which results in better SEO results.

This surely gives you a short (positive) answer to the question—“Is Webflow good for SEO?”—but it also raises other questions we’ll address in the following sections.

2. Basic SEO settings are like a piece of cake

Webflow lets you create, update, add, and manage content in a simplified user interface. So, you can improve your website’s visibility in SERP results.

For example, you can implement all formatting elements (e.g., tables, images, lists etc.) in Webflow to improve UX and search rankings with ease.

• Basic settings

Adding SEO titles and meta descriptions and alt text for images through SEO settings in Webflow is easy.

Once you’ve filled in all SEO fields, you can expect great results.

For example, ranking #2 for a newly launched blog post:

• URLs

Customize URL slugs for pages to make them search-engine friendly. Webflow allows you to create easy-to-read SEO link to help you gain SEO advantages, such as increased rankings.Like this:

• The “/” importance

There is one more. It’s called “keyboard-friendly writing experience”.

Webflow is well aware of the formatting elements that are vital for better user experience. That’s why Webflow’s Rich Text editor got a major usability upgrade with Slash Commands.

Users can add elements while implementing content in Webflow faster than ever.

How?

Simply type “/” while editing.

Like this:

And you’ll unlock a wide range of content options, such as:

• headings
• numbered list
• bulleted list
• paragraph
• blockquote

Then…

• image
• video
• HTML embed
• code block

So that you can quickly insert them.

This new approach to content types delivers a more intuitive, accessible, and keyboard-friendly writing experience.
The Webflow Team

And we can confidently attest to that.

• Customized schema markup

Webflow adds structured data markups to dynamic pages (e.g. products, events, blog posts, and more).

This means that Webflow pages are automatically eligible to appear as rich results.

3. Webflow supports well-integrated SEO

Webflow integrates with various analytics and targeting tools like:

• Google Analytics
• Google Search Console
• Google Tag Manager
• Matomo

and more…

It also integrates with other tools ensuring that your website along wiht content, social media and content marketing campaigns are optimized for search engines.

But why integrations are good for SEO?

First, you must track key performance indicators (i.e. track clicks, searches) to turn your visitors into engaged customers and increase sales.

And Webflow integration types can help.

Ensure to check which tools are the best for your business.

To learn how to sett up SEO-friendly practices in Webflow (e.g., optimizing alt text, sitemap setup, and structured data use), read our Webflow SEO settings guide.

Webflow vs other platforms SEO

So, how does Webflow SEO stand out in comparison to other builders?

In the Webflow SEO vs WordPress debate, one thing is for sure—you're unlikely to be disappointed with whichever builder you choose.

Webflow vs WordPress

Webflow features SEO built-in tools, auto-generated and submitted sitemaps, clean code, responsive web design features, and faster load speeds.

On the other hand, WordPress offers an extensive set of SEO plugins (e.g., Yoast SEO) and robust e-commerce capabilities.

Regardless of the builder you choose, the key factor in achieving overall SEO success remains your commitment to learning SEO. However, both builders can be great for beginners starting their journey in SEO (and searching for tools for SEO optimization).

Webflow SEO limitations

Webflow SEO limitations include the maximum number of static pages allowed per plan, limited support for third-party SEO plugins, and restricted server control.

And if you're wondering, “Does page number affect SEO?” - Yes, it does.

For the Starter plan, the limit is set at 150 static pages per website project. This means that even medium corporate sites would need a more robust plan.

The CMS plan, for example, offers 2000 CMS items and each of them can represent a single page. That being said, Webflow SEO limitations can be seen only in the “Starter” (free) plan and “Basic”.

Check out more information on Webflow pricing in our blog.

So—Is Webflow SEO friendly?

Yes, Webflow is SEO-friendly, especially in terms of technical SEO. It provides clean code—automatically generated as you edit the visual elements using Webflow Designer—that directly affects rankings.

On the other hand, technical Webflow SEO can help you maintain a mobile-responsive website, faster loading times, a clear sitemap, and an exceptional user experience (UX).

In terms of on-page SEO, this website builder has an easy-to-use interface that helps you find and optimize page titles, HTML tags, and other on-page factors. One major aspect of on-page SEO you should focus on is creating high-quality content relevant to users' needs.

Thirdly, Webflow is helpful in terms of off-page SEO. And all off-page SEO factors collectively impact users' decisions, bounce rate, the number of qualified leads, as well as click-through rate and retention rate.

We hope you found this article useful in understanding how Webflow is useful for building SEO-friendly sites.

And for top-notch search engine optimization assistance, rely on our Webflow SEO agency.