Webflow pricing (here’s a complete overview)

Having some trouble understanding Webflow pricing?

Webflow pricing is a complex system that can be difficult to navigate if you are not ready to spend a considerable amount of time trying to understand each plan. Until, of course, you finally decide which one is best for you.

Our goal is to help you find a pricing plan that suits your needs, regardless of whether you're an individual looking to build a simple site or a business owner, agency, or Enterprise trying to decide between confusing Webflow pricing plans.

We'll also help you understand each feature separately.

Get ready—this one's a long read.

Highlights

• Paid features include expanded traffic, guaranteed SLA, code export, full CMS access, advanced roles and permissions, site password protection, unlimited paid hosted sites, etc.
• If you prefer to have your website building and hosting integrated into one service, Webflow is the ultimate solution; it lets you cut additional hosting expenses.
• There are 3 types of FREE Webflow plans: Standard for hobby and staging sites (Site plans), Starter for individual designers (for in-house teams), and Starter for those getting started and learning Webflow (for freelancers and agencies).

Workspace vs Site Plans

There are two main structures of Webflow plans:

• Site plans: These include website plans for blogs, landing pages, businesses, and e-commerce sites tailored for online retailers.
• Workspace plans: These include website plans for freelancers, in-house teams, and agencies.

A site plan refers to a hosting plan provided by Webflow that lets users use a custom domain for a site (e.g., www.yourdomain.com).

On the other hand, a workspace plan allows you, your teammates, and/or your clients to create and work together on a Webflow website.

Here's an overview of which plan is best suited for different needs.

Now let's dive into details.

Webflow Pricing Features Demystified

First, let's clarify the features included in each pricing plan. This section aims to avoid repetition by explaining the meaning of each feature across all plans.

For Site Plans (11 Features Explained):

• Static pages: A static page refers to a fixed individual web page on your site with fixed content (e.g., works best for content that doesn't require frequent updates). For example, dynamic pages generate content based on user interactions or database queries, whereas static pages remain unchanged each time they load.
• CMS items (i.e., CMS collections, Collection Items): Think of a collection as a database where you store different content structures (e.g., blog posts, authors, categories etc.). The Webflow's pricing structure defines the maximum limit of CMS items (e.g., an individual page, such as a blog) that you can have in your CMS system.
• Form submissions: Form submissions refer to the email notifications you receive for each form submission received on your site. Each pricing plan enables the maximum number of times someone can fill in one of the forms on your site.
• Bandwidth: It refers to the amount of website data that travels from the server to the user (website visitor). In other words, the bandwidth directly influences how swiftly your website can serve content to visitors, particularly during periods of high traffic.
• Visitors: Simply put, people who find and open your Webflow site. For instance, the Business plan allows for 300,000 visitors, whereas the Basic plan permits 250,000 visitors, which, as you might agree, isn't a significant difference.
• Localization add-on: This feature allows you to customize your Webflow site for your customers' regions and languages. Even with a FREE plan, you can try the basic functionality of this localization feature.
• Content editors: Content managers who are allowed to edit content through the Webflow Editor. This feature is available on CMS, Business, Ecommerce site plans, and Workspace plans.
• Site search: Site search empowers you to incorporate a search function into your website, allowing visitors to quickly find the desired information. And you have complete control over the appearance and functionality of the search experience.
• Form file upload: This feature, available on a Business site plan, E-commerce and Enterprise, allows you to enhance your forms by adding a file upload button, enabling visitors to submit documents, images, media files, and other content seamlessly.
• Uncapped users: Webflow workspace plans allow you to add a specific number of users, while Enterprise plans allow you to add unlimited users.
• E-commerce items: The most significant drawback of Webflow is that it doesn't allow you to sell an unlimited number of items for your e-commerce store. For instance, 500 Ecommerce items are available on a Standard plan, 5,000 on a Plus, and 15,000 on an Advanced ecommerce plan.

For Workspace Plans (10 Features Explained):

• Paid hosted sites vs Webflow.io staging sites: Workspace plans do not include hosted sites. In other words, hosting is not included in the workspace plan. Instead, for each site, you must purchase a dedicated site plan. Additionally, it's essential to outline the limitations of staging sites allocated per workspace plans.
• Custom code: This feature allows you to incorporate custom blocks of clean HTML code into your Webflow site using the Embed element. It helps you unlock all kinds of custom functionality, and it's available in Core, Growth, and Webflow Enterprise plans.
• Site password protection: Password protection that helps keep important data safe is one of the most common data security tools available, and the Webflow team knows that. You can watch this Webflow tutorial for complete information on how to password protect your site.
• User roles & permissions: These Workspace roles and permissions refer to the availability of adding members to your Workspace, as well as controlling who can access sensitive controls (e.g., billing details). In simpler terms, you have the ability to invite teammates and assign them specific roles, such as owners, admins, members, guests, or commenters. Each role comes with various levels of permissions, allowing you to control who can do what within your project.
• Design vs. edit content: A very similar feature to the previous one is controlling users who are allowed to edit, design, or comment on the site. This is suitable for both small and large teams subscribed to the Core or Growth Workspace plans.
• Code export: With the Export Code feature, you can download your site's HTML, CSS, JavaScript, and assets directly from the Webflow Designer. This allows you to host your website anywhere you prefer without the need for attribution.
• Agency or freelancer guest role: The Agency or Freelancer guest role allows clients to invite guests (e.g., an agency inviting a contractor) into their Workspace. Here, we want to highlight certain aspects:
• Free commenters: You can invite anyone to leave a comment and/or feedback on your website. The number of free commenters doesn't affect your paid user limit on Workspace plans.
• Publishing permissions: Site admins and Workspace admins on Agency, Growth, and Enterprise Workspace plans can set publishing permissions for teammates and guests.
• Free guest access: This feature empowers clients to seamlessly invite agencies into the workspace.

Now, here is a Webflow pricing breakdown. Dive in.

Site Plans

Webflow site plans provide basic features, such as limited bandwidth usage, CMS items, and form submissions.

Simply put, you can create a basic but still content-rich site. You can also customize your site with the Webflow localization feature.

General (Startup, Basic, CMS, Business, Enterprise)

General site plans offer five packages, starting with the paid $14-per-month Basic plan.

The primary distinctions between these plans lie in the number of CMS items and available bandwidth.

Starter plan features a long-term, free account option. This is significant advantage compared to Squarespace, for instance, as you can try it free only for two weeks.

Join Webflow, and this plan will be automatically activated. You'll get "webflow.io" domain.

Here is an example of "webflow.io" domain.

With this plan you can create 2 FREE Starter sites (i.e., unhosted sites). This plan is a good starting point for those trying out to test the service.

However, it has some limitations, including a 1GB bandwidth limit and the inability to use a custom domain.

SPECS

• 2 static pages
• 50 CMS items
• 50 form submissions
• 1 GB bandwidth
• 1k visitors

Yearly - $14 (per month, billed yearly)

Monthly - $18

Basic plan starts at $18 per month (or $14 per month, billed annually), which lacks some advanced paid features. However, you get a custom domain and more extensive features than a FREE plan.

Note: You have no CMS items available with this plan.

Although this package starts at only $14 per month, you can spend a little more, and for $29 a month (billed annually), you also get 150 static pages, but 500+ form submissions, 150+ GB bandwidth, and a new feature—1,000 form submissions, which is a nice touch.

SPECS

• 150 pages
• 500 form submissions
• Localization add-on
• Free preview
• 50 GB bandwidth
• 250k visitors

Yearly: $29  (per month, billed yearly)

Monthly: $23

Between the entry-level and high-end options is the $23-per-month CMS plan (if billed annually) that lets you build 150 static pages and 2,000 CMS items. Starting at the CMS tier, you can have 3 content editors.

While this Webflow CMS plan isn't as powerful as a Business plan, it still includes extensive blogging features.

All three website builder Site plans (except Starter one) come with 150 static pages, and we particularly thought the 1,000 form submissions offered by this CMS plan were slick and a great addition to the package.

SPECS

• 150 static pages
• 2K CMS items
• 1K form submissions
• 3 content editors
• Site search
• Localization add-on
• Free preview
• 200 GB bandwidth
• 250k visitors

Yearly: $39  (per month, billed yearly)

Monthly: $49

Many website builders offer limited visitor allowances on their free plans, though the specifics vary and often increase with premium account upgrades. For instance, Webflow's free plan allows up to 1,000 unique visitors per month, while the paid one (Business) includes 300,000 visitors.

That's why we recommend the Business plan if you anticipate significant traffic to your site or blog. This plan introduces features such as more content editors and file upload capabilities for forms. Additionally, Business plan users enjoy significantly higher bandwidth, with 400GB compared to the 1GB limit on the free plan.

SPECS

• 150 static pages
• 10K CMS items
• 2.5K form submissions (monthly)
• 10 content editors
• Site search
• Form-file upload
• Localization add-on
• Free preview
• 400 GB bandwidth
• 300k visitors

What we would mention as a negative aspect is that because the Enterprise plan is included in both Site and Workspace plans, it's not easy to understand if there are some differences or not.

The Enterprise Workspace plan is tailored for Enterprise Webflow partners, providing them with the tools and support they need. On the other hand, the Enterprise Site plan is designed for clients seeking an enterprise-level website and aspiring to join the ranks of Webflow-enterprise partners in the future.

Both plans offer control over publishing access (i.e., setting permissions for clients) and even apply systematic publishing workflow. What makes Webflow enterprise pricing plans even better is that you can track changes and fix issues, as well as take advantage of enterprise-level security.

SPECS

• Uncapped users
• Enterprise-ready scale
• Advanced collaboration
• Guaranteed SLA
• Enterprise security
• Customer success

E-commerce site plans offer three standard packages, starting with the $29-per-month Standard plan.

The number of e-commerce items available varies significantly among website builder services. For instance, while the Standard plan allows only 500 items, Plus offers 5,000, and Advanced supports up to 15,000 items.

Webflow collects zero transaction fees if you use the Plus or Advanced plan, which is a nice improvement.

Some website builders offer more advanced e-commerce features, allowing you to customize your cart and checkout pages. These platforms also include tools for advanced product promotions and managing inventory and shipping.

However, it's worth noting that not all builders support unlimited digital product sales, such as Webflow.

For businesses focused on maximizing sales potential, transitioning to a dedicated e-commerce platform like Shopify might be the only case that is worth considering.

Shopify provides valuable insights by tracking email addresses of users who abandon their checkout process. And enabling targeted email campaigns to recover potential lost sales—an option not available in Webflow.

However, Webflow holds its own when it comes to e-commerce features.

Now, let's delve into its e-commerce pricing plans to explore the offerings in more detail.

Standard

Yearly: 29$ (per month, billed yearly)

Monthly: 42$

The Standard e-commerce plan suits new online businesses with few existing customers. It's ideal for customer service teams focused on nurturing current relationships and growing their customer base.

The $29-per-month Webflow Standard plan includes everything in the CMS plan, as well as features from the publishing, design, payments, marketing, and management categories.

These include:

• Publishing: 500 e-commerce items and 2000 CMS items.
• Design: Custom checkout, custom shopping cards, paid user accounts, email product fields, email customization, and unbranded emails.
• Payments: 2% transaction fee, Stripe-powered payments, PayPal support, Apple Pay and Web Payments, automatic tax calculation, unlimited sales volume.
• Marketing: Facebook and Instagram integration, Google shopping integration, Mailchimp integration, and custom code integration.
• Management: manual shopping rules configuration and staff accounts.

Plus

Yearly: 74$ (per month, billed yearly)

Monthly: 84$

This Webflow ecommerce pricing plan is for well-established online businesses with high trading activity, which have left a notable mark on e-commerce. They've not only influenced business operations but also shaped how consumers shop.

If you are one of those, you'll get all the features in the Standard e-commerce and Business site plan, plus:

• No transaction fees
• 10,000 CMS items (instead of 2000 included in a Standard plan)
• Unbranded emails
• 10 staff accounts

Advanced

Yearly: 212$ (per month, billed yearly)

Monthly: 235$

This plan is tailored for e-commerce stores with diverse product categories and a strong reputation as a well-established platform. Its enduring prominence is attributed to the quality of products offered.

You'll get all the features in the Business e-commerce and Business site plan, plus:

• No transaction fees
• Unbranded emails
• 15 staff accounts (instead of 10 included in a Business plan)

Workspace Plans

Workspace plans provide powerful features, such as unlimited paid hosted sites and code export. That means, besides you can write your own custom HTML or CSS code to customize your Webflow site further (e.g., advanced layout customization), you can also export your code and host it anywhere you want.

This is great since many website builders, such as Go Daddy's, have limited layout customization.

Workspaces are intended for Webflow teams, agencies, and in-house teams that provide Webflow services to clients.

These plans provide great commenting features and multi-author functionality and offer the ability to fully access CMS on staging sites.

For in-house teams

Individual designers, small or large teams who offer Webflow development services are more than happy giving up certain advanced features that are costly if it means having an easier experience.

These plans let you monitor user roles and permissions to control the level of admin and design access.

And so much more.

This plan comes with all the features an individual designer needs to create a functioning site. The features are not so advanced, but it's still a great way to get a sense of what you're getting into before joining either a small or larger in-house team in the future.

The Starter plan is free and comes with access for one user. You get unlimited paid hosted sites, two webflow.io staging sites, 2 pages and 50 CMS items, 2 agency/freelancer guests, and 2 free commenters.

SPECS

• 1 user max
• Add unlimited paid hosted sites
• 2 webflow.io staging sites
• 2 pages per site
• 50 CMS items per site
• 2 Agency / Freelancer Guests
• 2 free commenters

Yearly: 19$ (per month, billed yearly)

Monthly: 28$

Be ready to spend 19$ per month and particularly enjoy the extensive features this plan has on offer. First off, users have a code export functionality, user roles, and permissions with more advanced functionality, such as determining who can design, edit, or comment on the site.

Another useful feature of the Core plan that we appreciate is the way that adding custom code automatically enhances flexibility.

SPECS

• 3 users max
• Add unlimited paid hosted sites
• 10 webflow.io staging sites
• 150 pages per site
• 50 CMS items per site
• Custom code
• Site password protection
• User roles & permissions
• Design vs. Edit content
• Code export
• 2 Agency / Freelancer Guests
• 10 free commenters

Yearly: 49$ (per month, billed yearly)

Monthly: 60$

Compared to the Core plan, you get 6 more paid users (9 max), unlimited webflow.io staging sites, and publishing permissions.

Having said that, it's still not a bad choice for bigger in-house teams, as it supports an unlimited number of sites and advanced permissions on a site-by-site level.

SPECS

• 9 users max
• Add unlimited paid hosted sites
• Unlimited webflow.io staging sites
• 150 pages per site
• 50 CMS items per site
• Custom code
• Site password protection
• User roles & permissionS
• Design vs. Edit content
• Publishing permissions
• Code export
• 2 Agency / Freelancer Guests
• 10 free commenters

As with an Enterprise Site plan, you'll need to contact the Webflow enterprise team for more information. But rest assured that you’ll get the most out of Webflow’s exclusive features.

Overall, with more built-in tools and more scalability than other Webflow plans, Enterprise is a great choice for enterprise companies that have significant revenue figures or are planning for major expansion.

SPECS

• Uncapped users
• Enterprise-ready scale
• Advanced collaboration
• Guaranteed SLA
• Enterprise security
• Customer success

For freelancers and agencies

Pricing plans for freelancers and agencies focus on increasing user members, integrating 2, 10 or an unlimited number of staging sites on webflow.io domains, and basic or advanced roles and permission options.

This makes this website builder attractive to Webflow development and design agencies, as well as freelancers.

Even freelancers and agencies can benefit from Webflow's FREE plan. As Webflow clarifies, it's designed "for those getting started and learning Webflow," making it an ideal starting point for newcomers.

So, you don't have to commit to payment before determining if the website builder is suitable for you and your team.

SPECS

• 1 user max
• 2 staging sites on webflow.io domains
• 2 Agency or Freelancer Guests
• 2 free commenters

Yearly: 16$ (per month, billed yearly)

Monthly: 24$

This plan is designed for solo shops or small teams just starting out. The paid user count, staging sites, and the roles and permissions vary between the Freelancer and Agency plans.

With a Freelancer plan, you'll get full CMS access to unhosted sites and the ability to join Workspaces as a guest and invite up to 2 guests to your Workspace.

SPECS

• Up to 3 users as you build your team
• 10 staging sites on webflow.io domains
• Full CMS access on staging sites
• Free guest access in client Workspaces
• Basic roles and permissions
• 10 free commenters

Yearly: 35$ (per month, billed yearly)

Monthly: 42$

The Agency plan is precisely as it sounds—it's tailored for agencies, specifically Webflow agencies, that provide Webflow design and development services.

You're permitted to have a maximum of 9 users. Based on our experience, it's crucial to address one limitation.

As the owner of the agency workspace, you have exclusive access to the client's Webflow account. However, the other members in the agency workspace, up to 9 in total, do not share the same access privilege.

Except in cases where you've acquired the additional freelancer workspace plan for each member.

The bottom line is that you can only access this information if you've subscribed to the Webflow agency pricing plan.

The downside is that this could lead to extra costs.

SPECS

• Up to 9 users as you scale your team
• Unlimited staging sites on webflow.io domains
• Full CMS access on staging sites
• Free guest access in client Workspaces
• Advanced roles and permissions
• 10 free commenters

Webflow Localization Pricing Plans

Webflow localization plans are for those who want a website to meet the diverse needs and preferences of regional audiences. And expand pool of potential customers.

Thanks to the Webflow Conf 2023, users are now able to tailor the website’s content to the languages, currencies, and cultural preferences of a wide range of regions.

The Webflow Localization Pricing Plans are split into 3 options:

• Essential: Entering new markets can be challenging when you're going at it alone. This plan helps small businesses enter the market more easily.
• Advanced: Tailored for building professional sites aiming to reach an international customer base.
• Enterprise: For scaling your business worldwide.

Some of the extensive features you’ll get with an Advanced plan are asset localization, localized URLs, and automatic visitor routing. This means that you can customize your locale slug, automatically route website visitors to their locale and language, and display unique images per locale.

With the Enterprise plan you get all features from the Advanced plan plus:

• Custom number of locales: Whether you're targeting a few specific regions or planning for global expansion, you can set up as many locales as needed to reach your wide audience.
• Style localization: You can ensure that your content (e.g., font sizes, colors, or layouts) looks and feels native to every locale, enhancing user engagement.
• Customizable element visibility: With this feature, you have granular control over which elements are displayed or hidden across different locales.
• Enterprise scale: Designed to scale with your business, this feature allows you to handle increased traffic, content volume, and performance demands.
• Fully integrated with Webflow Enterprise: Gain access to the Webflow’s entire toolbox that enhances collaboration, staging, publishing, security, uptime, SLAs, support, and more.

The best part is that you can explore the fundamental Localization features at no cost, no matter which plan you’re subscribed to.

Conclusion

This pricing plan list is by no means exhaustive, but we hope that our research and first-hand experience with Webflow helped you sift through its complex pricing structure.

First things first: Consider your personal or business-specific needs.

If you choose a plan with too many features, you might become overwhelmed by complexity. That's why FREE plans can help you make an intelligent move before it's too late.

At least, now it's easier to analyze the Webflow pricing options discussed above and choose the one that fits your criteria.

And if you are looking for a reliable Webflow agency to grow your business, don't hesitate to contact us.