Webflow review 2025 (complete guide + pricing updates)

Is all this hype worth It?

Alright, so you've heard about Webflow. The platform that makes developer’s life, right?

But here’s the thing — [.yellow]the pricing just changed[.yellow]. Your first thought might be, “Wait, do I need to re-evaluate this?”

In this Webflow review, we’ll go over the pros and cons, pricing updates and have an in-depth look at why and how this website builder enables users to design and develop websites.

Reddit Highlights

• “If it’s good for the dev, it’s good for the client. The relationship is a factor to consider alongside the end product.”
• “Webflow is definitely challenging a lot of old school guys and I think that it’s a good thing.”
• “Using Webflow also prevents clients from installing a bunch of plugins, which is usually where the problems come from with updates.”

Ways to use Webflow

You can [.green]use Webflow[.gree] in the following ways:

1. Design and host your customized website on Webflow yourself. And use the Webflow editor to update it.
2. Choose a reliable Webflow agency to design and host your website on Webflow. And rely on the development team whenever you need small or bigger changes to the website.
3. Design a site using the Webflow platform, export the site’s code, and host it on another server offered by hosting companies.

In the first option, web hosting and design are available through Webflow.However, most users opt for the second option. Web design agencies build a reliable Webflow site hosted on Webflow’s servers, offering full ongoing support. And there are even some bonus features when partnering with some of the best Webflow agencies out there.

For example, you get free Webflow training.

Therefore, you'll receive a free guide to help you or your team navigate Webflow Designer and Editor with ease.

Since we are a Webflow development agency, we ensure all websites undergo rigorous speed and accessibility checks, resulting in the best Webflow sites available.

What’s more, Webflow offers an incredible online library via Webflow University—a wealth of tutorials, templates, lessons, and support—and access to experts when you need to enhance your web-building skills.

In the third option—exporting a Webflow website to a different server—most users are professional web designers and web developers who have experience updating and editing websites via coding, or businesses that have already chosen a trusted hosting company.

What’s new with Webflow pricing?

Webflow has always been a little more... shall we say, 'premium’ when it comes to pricing. But now, they've made some big changes.

Here’s the scoop: Webflow now has three main pricing tiers for websites:

1. Basic plan: This is your entry-level option. If you just want a simple website with a custom domain, this’ll cost you about $14/month (billed annually). Not bad, right? But hold up, here’s where things get interesting.
2. CMS plan: Now, if you're planning on running a blog, or maybe you’re going to have a little more content that needs regular updates, the CMS plan is probably where you’ll land. This will run you about $23/month, and it gives you access to dynamic content, which is great if you want more flexibility.
3. Business plan: And if you’re running a small business or an e-commerce store, you’re going to need the Business Plan, which will cost you $39/month. This plan unlocks advanced SEO features, more content structure options, and faster performance for larger websites.

Now, here’s the kicker: E-commerce is a whole different ballgame.

The e-commerce plans: Ugh, they’re expensive...but here’s why

So if you're looking to set up an online store, Webflow's e-commerce plans are going to set you back a fair bit. Their Basic E-commerce plan starts at $29/month, and it goes up to $212/month if you’re going all-in on Webflow’s premium features (hello, enterprise-level features and super fast load times).

So, the pricing can feel a little sticker-shock-y, especially when Shopify’s entry-level plan starts at $36/month.

What does this mean for you?

So, Webflow’s pricing isn’t cheap.

It's designed for people who are serious about design and have some technical knowledge. If you’re just looking for a drag-and-drop builder, you might feel like you’re paying more than you should.

But here’s the thing: You do get what you pay for.

Ask yourself:

• Do I want to build a site with short-term or long-term purpose? Is it to sell services or products?
• Do I need help incorporating a profit-driven approach into every design aspect?
• How can I create revenue-focused websites that seamlessly attract and retain clients?

Once you have answered all questions, you should have an easier time deciding whether you [.yellow]want to build a Webflow website by yourself or hire Webflow professionals.[.yellow]

Also, let’s talk about that free plan. It’s useful, don’t get me wrong, but if you want to use your own domain name, you’re gonna need to upgrade. So keep that in mind.

Is Webflow free worth it?

Webflow's free trial is valuable mainly for a hobby, staging sites, and individual designers. Think of it as a no-cost tier of a more extensive paid website builder service.

Not all website builders offer low-cost tiers, nor are they worth it; some cost only a few dollars per month, while others let you access some features for free while locking more powerful functionality.

But what can you expect from a free website builder like Webflow? Some common restrictions include only letting you make one website with two pages, restricting your monthly bandwidth, and unique site visits.

At the end of the day, Webflow’s pricing is great for serious projects. But if you’re just dipping your toes in the water, you might end up feeling a little like you’ve bought a sports car when all you needed was a reliable hatchback.

Alright, it’s time to dive into the Webflow’s features and easy of use.

What Webflow does better than other website builders

Let’s cut to the chase: custom flexibility.

Here’s what you’re getting with Webflow:

• Pixel-perfect control – You can tweak everything down to the tiniest detail. Nothing’s locked down, no shortcuts.
• A powerful visual editor – You design in real-time, seeing your changes instantly.
• No-code freedom – You get full design control without needing a dev team (unless you’re doing something serious).
• JavaScript made easy – No more wrestling with code. You can easily integrate JavaScript without the headache.
• CSS and HTML on your terms – Manipulating HTML elements and defining CSS properties is a breeze.

And here’s the big kicker: Unlike Wix or Squarespace, Webflow doesn’t trap you in cookie-cutter templates or clunky grids. You’re free to build whatever you imagine.

But, Webflow isn’t beginner-friendly.If you’re used to a simple drag-and-drop interface, Webflow’s complexity will feel overwhelming at first. The learning curve is steep, but once you get the hang of it, you’ll appreciate the [.blue]control it gives you[.blue].

Webflow Designer

With the Webflow Designer, you can manipulate HTML content, define CSS properties, and create interactions—all without coding knowledge.

The code writes itself as you build everything visually, which means adding ‘design’ to the website HTML structure through the Style sidebar.

Instead of writing out HTML, you can find and add your content and your structure directly. Instead of writing  CSS for style and layout, you control those properties in the Style panel. And instead of managing complex JavaScript, things like 3D interactions, animations, you control all of this visually. Webflow University

After you build a website, this feature generates clean, semantic, web-ready code that web browsers can display easily. It is possible to export that code and hand it off to a developer or you can publish your domain in one click.

For example, you can add styles in the Breakpoint settings that will apply on larger screens.

However, you have only three options when it comes to the screen size:

• 1920×1080
• 1440×900
• 1280×720

In Webflow, for example, there is no option to apply your design to 1366x768 screens. And that’s the second most common screen resolution, according to StatCounter.

But if you add a responsive breakpoint tag (e.g., the one you want to adapt in a certain way), you shouldn’t have any issues.

That's why we like responsive design and the use of custom code to define breakpoints.

Here’s what a responsive breakpoint tag developed by Webflow professionals looks like in code:

So, when writing custom code, you can easily apply design to screens suitable for Tablet, Mobile Landscape, Mobile, etc.

Furthermore, you can set spacing (e.g., breathing room outside - margin or inside - padding) inside and outside each element in the Style panel.

Here's how it appears on our homepage (padding 12.5rem, margin 20rem).

Remember that the Webflow Designer looks like Adobe Photoshop, so it can be intimidating for those who aren't familiar with it.

Webflow Animations

With a high degree of control over the actual code, Webflow makes it easy to develop compelling CSS animations and JavaScript interactions.

The animation workflow is quite intuitive for users who don’t know how to code. But from a web developer's standpoint, it makes more sense to define Webflow animations through a style sheet language (CSS).

Let me elaborate on three cases.

1. Simple animations

Webflow experts prefer CSS animations because they are more intuitive for the web. These animations are written in custom code.

And clients don't need to make any adjustments afterward. In simpler terms, there is no need to modify these animations frequently.

2. Complex animations

When web developers want to integrate some intricate animations, they use a more complex animation library, such as GSAP.

3. Webflow animations

If clients want to build and manipulate the animation afterward, then they use the Webflow animation feature. It’s packed with around 20 built-in triggers that let you create effects like slide, flip, grow, shrink, and more.

And remember, you don’t have to be a coding expert to add these dynamic effects, you just have to choose the right option.

It's been a while since I've used that panel. When you know the functionality of CSS, GSAP, or a similar advanced library, then the Webflow animation feature is no longer an option. But it’s indeed a useful, simple, and intuitive solution when you don't know how to code.  Stefan Savanovic, Founder of Nube

The bottom line is that individuals without coding expertise can build a website with dynamic interactivity with Webflow's animation feature.

Basically, you do not need extensive Javascript expertise to create animations.

[.orange]It’s like making a perfect cake without even knowing a recipe[.orange].

Oh, and here’s a nice little trick

You can set animations to trigger on specific devices. So, maybe you want a cool animation on desktop but not on mobile? No problem — Webflow lets you tweak things for different screen sizes.

The Webflow CMS

Webflow’s content management system (CMS) lets designers, web developers, editors, and content producers to add and edit content right on the live web pages.

And when you're ready, you can just click publish.

On the flip side, the Webflow CMS enables anyone to create or update the website’s content—from images to colors, text to videos and numbers—across the site without the need to navigate through the Webflow Designer.

The website admin can invite teammates or clients so they can edit and add new content anytime.

It looks like this:

Therefore, dynamic changes, such as blogging, adding additional elements, team members, etc., can happen only through a database called the Collections.

A collection serves as a place for setting up specific information. For instance, blog posts, categories, projects, clients events, FAQs, or other similar content.

Subsequently, editors can effortlessly complete the details and add content to the website. Here is what the "Case Studies" collection looks like.

The Webflow’s CMS Structure

Items are organized within a collection. And fields are grouped within the items. The collection thus serves as the primary container for the content.

For example, if we have a collection of Webflow blog posts, each blog post is an item. And each item, or blog post, has fields of content.

Collection Lists vs Collection Pages

Here are two ways to use your collection in a project:

• Use a collection list to incorporate collection content in various sections of your design
• Use a collection page; design a single collection page, and the same layout will be applied to all your other collection items

Collection pages are automatically generated for each collection item.Collection pages will only be generated as actual pages when a design is added to the respective page. In a sense, when you create a CMS collection, the "template" page will be automatically added in Weblow.However, these pages are only generated and added to your sitemap when design is applied to your template.

Webflow SEO

Webflow is an excellent visual canvas for SEO (search engine optimization). It lets you excel at many SEO tasks (e.g., everything you want to add, edit or manage) without coding.

It’s great for:

• Off-page SEO
• On-page SEO
  
• Technical SEO
• SEO for blogs
• SEO for website pages

You can simply add:

• schema markups (through Custom Code)
• page titles
• alt tags
• URLs
• meta descriptions
• 301 redirects
• hreflangs
• canonical tags

For example, you can enhance search engine visibility with Webflow by adding schema markup—a special code that improves how content appears in search engines—for better SEO results.You can also automate SEO tasks by generating On-SERP factors (meta titles and descriptions) using CMS collections fields.

Nonetheless, it’s still important to include either your main keyword or other relevant keywords in the title. This goes beyond utilizing exact-match keywords; it refers more to including queries that are relevant to the page’s content and target user intent efficiently.
SemRush Team

Next, take control of indexing, manage URL migrations, and improve accessibility with Webflow's user-friendly tools for sitemaps, 301 redirects, and alt tag editing.

For more complex SEO features, Webflow simplifies the addition of hreflang tags for a multilingual site. It’s an HTML attribute facilitating language and geo-targeting for webpages with multiple versions.

Additionally, the platform enables easy implementation of canonical tags, crucial for specifying the main version of a page and avoiding competition between similar or duplicate content in search engine results.

Regarding the sitemaps, you can use an automatically generated XML sitemap, create your own, or hire Webflow experts.

Sitemaps (i.e., lists all of a website’s important pages) are important not only to SEO but to clients too. Why?

Clients usually get their sitemaps in an appropriate file from website designers.

Here's a step-by-step guide on how to enable sitemap generation in Webflow:

1. Go to the Site settings

2. Switch the button on (Sitemap)

Overall, Webflow excels in terms of technical SEO. Its flexibility and ability to generate clean code, along with the provision of alt text for each asset, set it apart. And since it features lightning-fast site speeds, it can directly affect your conversion rates.

These capabilities are often lacking in other drag-and-drop builders.

It also offers end-to-end SSL security. This means that all data passed between the web server and browsers stays private.

Webflow customer support

Webflow exclusively provides customer support through email. The team is available Monday to Friday from 6 am to 6 pm Pacific Time, aiming to respond within 24-48 hours.

While lacking phone or live chat support in its regular plans, Webflow's active user forum serves as a valuable resource. However, most of Webflow's key competitors (e.g., Shopify, Wix and Squarespace) offer phone and live chat support on their regular plans.

A full scope team comes in handy here. You can count on a reliable Webflow agency to be your ultimate partner.

Webflow templates

With Webflow templates, beginners can easily build websites. However, challenges arise when clients pass their prearranged Webflow templates to the Webflow agency, anticipating further changes.

In such cases, it's advisable to place [.green]trust in your Webflow agency[.green] and allow them to build your Webflow site from the ground up.

But the positive aspect for newcomers to website development is the extensive variety of Webflow templates available (2,000+).

Whether you need e-commerce, personal, or business templates, you can browse templates by popular tags (i.e., agency, blog, portfolio multi-layout etc.), and each of these allows you to further search by category, language, style, features and type.

Here is an example of responsive agency website templates:

Webflow integrations

Webflow integrations link your software to external tools, enabling the exchange of information between them. This connection facilitates the sharing of data, providing you with extra features.

There are many integration types.

Webflow offers a wide range of integrations to enhance the functionality of your Webflow site.  The Webflow integrations library contains  240+ integrations.

From anti-spam, assets, analytics and targeting tools to content marketing, customer engagement and domains (etc.), these integrations let you easily automate workflows, add multiple Webflow projects, manage blogs, increase lead customer engagement and so much more.

For example, Bannernote is a no-code customer engagement tool that lets you gather input and manage banner campaigns from a single dashboard.

And Webflow understands that businesses have a better chance to forge profound connections with their audience by actively engaging customers across various channels.

That's why it supports 19 customer engagement integrations in addition to other types.

Here are some integrations worth mentioning.

Webflow Integration with HubSpot

It’s easy to set up and integrate, with no learning curve, your Webflow site with HubSpot’s marketing and CRM platform.

This makes it easier than ever to configure your mission-critical sales and marketing automation right inside of Webflow. And Webflow provides a seamless way to embed HubSpot forms and chatbot.

Right in the page editor interface, you can map the fields in your Webflow form to an existing HubSpot form.

When you connect HubSpot to Webflow, you are assured that the right data will be captured and stored correctly.

Webflow Integration with Shopify

If you are looking for a way to make Webflow and Shopify work, you can do it through a dynamic Shopify Buy button and CMS collection.

You can add products from Shopify to Webflow CMS to design a store that is tailored to your needs.

Webflow Integration with Zapier

Zapier is an automation platform that lets you integrate your work apps into streamlined workflows to power your lead generation in the easiest way possible.

But can you connect your Weblow account to Zapier? Yes, you can - follow the step-by-step tutorial guide on how to connect your account to Zapier or leave everything to your Webflow experts.

Zapier lets you connect over 1000 apps with the Webflow API and, once you connect your Webflow account to Zapier, you can automate various CMS and Ecommerce actions in Webflow. Webflow University

This way, startups, small and medium business, as well as enterprises can automate their work in minutes and discover automation that leads funnel and customer retention with Webflow and Zapier (i.e., simple no-code visual platforms).

Webflow plugins

The Webflow plugins refer to anything you can add to your Webflow project, whether you want the browser extension to be set up or a multi-language SaaS and even a plugin to enhance your web application development.

There are also a bunch of custom Webflow plugins made by developers. With these, you can filter collection items, chatboxes, and even slide images around.

In some cases, employing Webflow's Integration API is vital to incorporate custom plugins into your customized website.

With Webflow's Integration API, you can integrate Webflow with other tools or services.

Now, let's delve into the widely-discussed Figma to Webflow plugin topic.

Figma to Webflow plugin

So, can you import Figma to Webflow?

Figma to Webflow Plugin is a solid solution when you want to import your Figma files into Webflow CSS and HTML.

There is, however, room for improvement in this process.

Let me elaborate.

A designer uses auto layout in Figma - adding any object or layer to an auto layout frame. It is then possible to convert its designs into the form of responsive flexbox structures to clean Webflow HTML and CSS.

In simple terms, you can transfer designs from Figma to Webflow.

But here is where the problem arises.

There is a practice in Webflow with naming classes. In other words, web designers are creating class names. Just like in coding practice, a concise list of names tends to result in better usability and readability.

When names are defined and re-used efficiently, it’s easier to read and follow the whole process.

Therefore, the class naming system involves assigning names to classes, which serve as utility foundations for designs.

Class naming system explained

This naming practice is crucial for organizing the exported files (from Figma to Webflow) during the development phase. And to ensure a seamless transition from design to development, designers need to rearrange and name each layer individually in Figma.

This is definitely time-consuming, so we recommend using this plugin only for simple landing pages.

The bottom line is that after you import your files, there’s still some room for improvement. It’s great that Figma to Webflow can speed up the whole process (e.g. if you want to build a single landing page), but if you want a more robust website with a lot of pages, don’t think that one click will fulfill your needs.

And here is what a community contributor at Reddit thinks of it:

To streamline simple designs (such as those it converts), I prefer using a component/section library and resizing them.

Then, he continues:

Rather than having it done automatically and spending time debugging something I didn't build, I would rather spend an extra 1-2 hours building from scratch (or using a starter template).

He concludes that the plugin could be definitely improved. And our Webflow team agrees with that.

Now, here comes the positive aspect of this plugin.

There are some additional features, from variables syncing, 20+ prebuilt layouts and responsive structures, automatic style guide creation to the 50 CSS declarations that are supported, as well as the practice of exporting vector nodes as SVGs.

What is the downside of using Webflow?

The weakest aspect of Webflow lies in its limited e-commerce functionality, with only three options when it comes to the screen size and the maximum number of pages allowed per project (max 150).

The e-commerce features are lacking scalability. Notably, the absence of native support for subscriptions and memberships can pose a drawback for businesses seeking to provide these services on their websites.

Another limitation of Webflow is the number of options in the breakpoint settings. This is where Webflow experts come into play.

Lastly, regardless of the paid plan you choose, the limit is set at 150 static pages per website project on the “Business” plan.

Is Webflow actually good?

The platform is strong when it comes to content management and custom website development (some extra perks can be realized through custom code).

On the negative side, the platform is weak when it comes to e-commerce features.

It is our sincere hope that this was one of the most useful Webflow reviews you have read.

Trust the process and start your next Webflow project!