3 Winning copywriting frameworks for your SaaS landing page
First lesson: Make your writing lively, multidimensional and show how it solves the problem for SaaS businesses.
And read this before we continue:
SO, no matter how helpful copywriting frameworks can be, always stay true to your own voice.
You are ready now.
1. P.A.S.(P.): The copywriting secret that grabs attention and drives action
Pain. Agitate. Solution.
[.blue]Start with a problem. Stir it up. Solve it. Prove it works.[.blue]
P.A.S.(P.) is empathy in action.
You uncover the problem that’s stealing your audience’s sleep, make them feel the weight of it, and then offer your solution as the relief they’ve been searching for.
Use it when your audience doesn’t realize how deep their problem runs or when you want to spark emotions that drive action.
Why P.A.S.(P.) works:
- Hooks into how we make decisions
- Builds emotional rapport
- Guides seamlessly from problem to solution
- Boosts trust with undeniable proof
Ready to make them say, “That’s exactly what I need”? P.A.S.(P.) is your go-to framework.
P.A.S.(P.) example
For instance, imagine a business that specializes in selling pillows.
Write, delete, write again, practice more.
Here it is:
After 30+ years of bad sleep, imagine a pillow so good it feels like you're dreaming on clouds.
30+ years of bad sleep is enough. Get a pillow so good it feels like you're dreaming on clouds.
Practice until you get the perfect result:
[.pink]Over 30 years of restless nights? It's time for a change.[.pink] [.yellow]Get a pillow so good it feels like you're dreaming on clouds.[.yellow]
2. A.I.D.A: The classic formula that sells
This framework keeps visitors engaged with relatable problems.
Attention. Interest. Desire. Action.
Why A.I.D.A. works:
- Snaps users out of autopilot with a bold opening
- Turns curiosity into want with clear benefits
- Drives clicks, sign-ups, or sales with a direct push
A.I.D.A. example 1
Turn your SaaS landing page into a growth engine. Keep your readers hooked and build desire (e.g. in 5 days).
When to use it: Anywhere. Ads, emails, landing pages—you name it.
A.I.D.A. example 2
This example could be improved.
Read through our comments below.
How it could be improved:
To sum it up:
[.blue]Attention (growth feels)[.blue]. How does it feel? I'm interested to know.
[.red]Interest (impossibly easy)[.red].
[.yellow]Desire (114% more website traffic, 55 more deals, 45% more tickets)[.yellow].
[.pink]Action (your “everything” in one platform).[.pink]
3. B.A.B.: The storytelling formula that sells change
Before. After. Bridge.
Start with where they are now—[.red]the frustration, the struggle, the ugh[.red].
Show them the after—their dream scenario, the wow. Then, reveal your product or service as the bridge that takes them there.
When to use it: Perfect for transformational offers—coaching, or fitness.
Why B.A.B. works:
- Taps into where your audience is today
- Helps them see their ideal tomorrow
- Positions your offer as the no-brainer solution
From stuck to thriving, B.A.B. makes the journey irresistible.
B.A.B. example
The design, however, could use some enhancements.
AND customers reviews are always helpful:
There is one more...
Use these copywriting frameworks and win!
These copywriting frameworks simply deliver.
Start with the problem—what’s holding your customers back?
Amplify the stakes if they don’t act.
Then, introduce your solution as the answer they’ve been waiting for. Back it up with testimonials and spell out exactly what they’ll get.
Remember: Always finish strong with a clear, compelling call to action.
