Learn 8 SaaS website elements that take less time than a coffee break

1. H1 and subheadings

Highlight your SaaS's capabilities in headings and subheadings.

There are many ways. But we favor these three.

1.  Turn pain point into solution

For example:

• Turn [.red]headache[.red] into [.green]“Ahh, nothing hurts anymore.”[.green]

Quirky and relatable. Taps into the emotional joy of relief.

• Turn [.red]notes[.red] into [.green]content that converts[.green].

Short, punchy, and clear.

• Turn [.red]workplace stress[.red] into [.green]daily jokes[.green].

Vivid and impactful.

Real example:

The copy maintains the core promise, yet it doesn’t truly target pains.

2. Use conflict strategy

Let’s say we’re selling running shoes.

Here is the headline:

[.red]Forget everything[.red] you know about running.

[.purple]Ditch the excuses.[.purple] [.pink]Lace up.[.pink] [.yellow]Rediscover what it feels[.yellow] like to [.blue]really run[.blue].

So, here is the formula:

[.red]conflict[.red] + [.purple]eliminating pain points[.purple] + [.pink]visualization[.pink] + [.yellow]excitement[.yellow] + [.blue]realization[.blue]

3. Use “no more” or “stop”

For example:

Stop repeating, [.red]“I hate going to the gym”.[.red]

It’s time to view [.green]exercise as an excitement[.green].

Formula: Stop [.red]“pain point”[.red]. It’s time to [.green]“turning pain points into excitement”.[.green]

Now, learn everything you need about call to action.

2. Call to action (CTA)

Here are 6 ways to write value-driven CTA.

Most transactional keywords are the last type of intent at the bottom of the funnel.

For example:

These can help you create more targeted content.

So, whenever you can, use transactional keywords for CTA.

3. Engaging visual elements

Use images, interactive icons, and sleek UI previews to invite engagement.

Paired with simple visuals and succinct copy keeps the focus sharp.

Here is an example of minimalist design we did for our client. It features simple visuals and concise copy maintains a sharp focus.

4. Conversion-oriented copy

Inform your audience without unnecessary jargon.

Here is an example of clear, concise landing page copy.

5. Social proof

Multiple forms of social proof such as customer logos and testimonial teasers to establish credibility.

Example:

6. Impactful statistics

Highlight the stats and benefits they said.

Powerful statistics that emphasize the benefits of a SaaS product.

Like this:

7. How it works

Copy accompanied by screenshots to demonstrate how the SaaS works.

Like this:

8. Case studies

Feature significant metrics and success stories to affirm your platform’s results-driven approach.

Use case studies as an additional proof of quality services.

Now it's time for a coffee!

That’s it!

You learned everything you need about SaaS website elements in 2 minutes. And if you need help with crafting killer landing pages, don't hesitate to reach out.