Tips to achieve the best keyword density for your SaaS page

What is keyword density?

Keyword density (i.e. keyword frequency) refers to the [.yellow]number of times a primary or secondary keyword appears on a piece of content or a webpage[.yellow]. It's a metric expressed as a ratio or percentage of the total word count.

Imagine it visually.

Keyword density example

Imagine a 200-word paragraph, and the keyword is "SaaS marketing".

For example:

"SaaS marketing is essential for businesses in today's world. A good SaaS marketing strategy can help reach your target audience effectively. Understanding SaaS marketing trends is crucial for staying ahead in the market."

So, the keyword "SaaS marketing" appears 3 times in the text.

Here is how to calculate it.

Is there a keyword density formula?

Yes, here it is:

The keyword density is 1.5% (i.e  the proportion of keyword usage in relation to the total content).

If you're wondering whether there's an ideal keyword density formula, the [.red]answer is no[.red]. In the example provided, you might get the ‘feeling’ that the keyword ‘SaaS marketing’ has been overused.

If you want to follow a rule, your keyword density should [.orange]never exceed 1.5% or 2%[.orange].

How to use keyword density to your SaaS advantage?

Understanding the logic behind keyword density opens up enormous benefits.

• Understand what people are trying to achieve: It’s important to understand the main goal a user has when typing a query into a search engine. Use this information to create content that is original and brings value to readers.
• Help prospects might want a solution and consider their options: Depending on the type of post or page you’re creating (e.g. informational or high-intent), you can help prospects move to another stage of the marketing funnel.
• Shine in search results: Instead of being obsessed with keywords, you’ll discover how value-driven content brings enormous results for your SaaS business.

Keyword density matters in a way that you must write for humans first. If your content’s helpful, engaging, and hits the right keywords naturally, you’re already winning. And results will follow [.green]organically[.green].

What is a good keyword density for a SaaS page?

There is no exact answer to this question.

But here is a keyword density example you should not aim for:

In this example, “SEO” keyword appears 71 times on a single page, meaning 4.1%. And this is a great [.red]example of keyword stuffing[.red]. In other words, putting a lot of keywords on a single page means that you’re manipulating search engines. And they don’t like that.

This means that your:

• Content will get buried in search results
• Traffic and engagement will drop
• Sales will slip away
• No one will trust you

So, what should you do to avoid that?

Below are the best keyword practices so you can learn fast. Or we can handle them for you.

5 Best keyword practices for 0.5% density

No matter if you are using keyword checking tools, here are the best practices to achieve SEO success.

1. Focus on search intent

Write for people, not for search engines - yes, yes, you already heard that. But what does it mean?

To understand search intent, you must dive deep into the search bar results. Semrush will give you a brief overview of the type of intent (e.g. navigational, informational, transactional, commercial), but you should [.red]never follow the insights blindly[.red].

Type the keyword in Google’s search bar and analyze top results in the following way:

• Research article writing formatting
• Check the types of pages (reviews, list posts, guides etc.)
• Which subtopics are covered
• Ask yourself: Are there any examples you can exceed with your own?

Now you are ready to create a concise brief that will align with search intent.

2. Avoid keyword stuffing

As we mentioned previously, implement keywords naturally. Satisfy the purpose of the original content people are expecting to read.

Content will be more discoverable if you follow these rules.

Add your primary keyword to the following blog elements:

• URL slug
• H1 tag
• Meta description
• Title tag
• Introduction
• Body text

The rule is almost the same for website and landing pages, except that you must add a primary keyword to hero section.

And how often should secondary keywords appear?

First, secondary keywords are similar to your seed keywords. In the context of primary “keyword density” keyword, secondary keywords could be:

Or long-tail keywords that don't contain the primary keywords within itself.

That brings us to the third step.

3. Use keyword variations

The golden rule it to aim for 1 primary keyword per 200 words. But the best practice is to combine keyword variants and place them in the right way.

Firstly, check out the PPA:

Secondly, you can source secondary keywords from high-ranking pages. Review their content and find your best-matching keywords.

For instance, “relevant keywords in clusters”:

Or you can use Semrush’s SEO Content Template and follow the nest steps:

1. Enter the primary keyword in the search bar.

2. Click on “Create content template”.

3. Choose the best semantically related keywords.

If you scroll down, you’ll also see some useful information on basic SEO.

4. Cover the topic thoroughly

Instead of focusing on keywords, you should cover the topic as fully as possible. This means that once readers land on your page, they find all the information they need. Your goal is that they [.orange]end their search on your page[.orange].

If you write a guide on “how to optimize a SaaS page”, there are a lot of topics to cover. Here are only a few:

And if you’re crafting a landing page, it’s important to analyze competitors’ landing pages.

Conclusion: [.orange]it’s not all about keyword density. It’s more about the context itself[.orange].

That means including relevant content while adhering to core rules of keyword density. If you find the right balance between valuable content and strategic keyword placement, your SaaS page can rank higher in search results, engage readers effectively, and drive more conversions.

5. Test content with a keyword density tool checker

It’s been a long day, and your mind is buzzing with keywords. You feel the urge to test your content using an SEO keyword density tool—go for it!

Search for “keyword density checker,” and you’ll find plenty of free tools.

Check keyword density by pasting the link to your page or insert the text directly, then let the tool do the rest.

Avoid keyword stuffing with search intent in mind

Balance is key—just like plants need the right amount of water, your content needs the right amount of keywords to thrive.

Think of search intent as your compass.

What’s the user really looking for?

[.green]Solve their problem. Answer their question. Help them find the solution[.green].

And when you nail the intent, the best keyword density percentage takes care of itself. It’s all about building trust, delivering value, and making Google’s job easy. Everything that makes a SaaS page or blog post convert.

Ready to create content that resonates, ranks, and converts? Let our content services handle it for you. Get in touch today!