How to find competitors landing pages (time to outrank your rivals)

Landing page analysis can also help you find areas where your competitors fall short. Maybe their pages are complex, or the hero section fails to capture attention in under 5 seconds. Maybe they’re not building trust with proper social proof placement.

Identifying these weaknesses can help you [.green]convert through proven psychological triggers[.green].

Learn how to compare competitor landing page or let us do that instead of you.

Let’s dive in.

You're flying blind in the competitors war

Your website is full of great high-quality content, but there is no traffic, no conversions.

You’ve invested in SEO, but the leads you hoped for aren’t materializing. Meanwhile, your competitors dominate the rankings, [.red]stealing your potential customers[.red].

• Their pages offer crystal-clear solutions
• They’ve tapped into a keyword strategy you haven’t unlocked yet
• They’ve showcased their product in action
• They’ve presented all features tied into unique real-world use cases

For better success, you need to examine all these competitors landing pages areas. Because without knowing what’s driving your competitors’ success, you’re fighting a battle without a map.

This leaves you wasting time on low-impact strategy while competitors rake in the rewards of precise targeting.

Here are the [.orange]steps to outrank best competitor landing pages[.orange]:

Tools to find competitors' landing pages

Now imagine having a tool that unlocks your competitors’ playbook, showing you exactly what keywords they rank for, which pages drive their traffic, and how you can do it better. That’s what Similarweb’s Landing Page Analyzer offers:

• Traffic insights: Don't ever miss what drives traffic to your competitors’ landing pages
• Keyword performance metrics: Identify money-keywords and understand their ranking potential
• Actionable recommendations: Receive insights on content improvements and competitive gaps you can close

Here’s how to use this tool to find your competitors’ keywords and start dominating search results.

4 Step guide to finding competitors’ landing pages

‍Follow these steps and focus on clarity and confidence-building to [.green]remove final conversion barriers[.green].

Before diving in, find out what makes a great landing page.

Note: We can cover the following steps instead of you.

‍1. Identify your key competitors

‍Start by listing the competitors in your niche who consistently rank higher than you. These could be direct rivals or content leaders in your industry.

Before you start using tool, ask yourself:

• Which brands are similar to your brand?
• Which brands are the opposite of your brand?
• Who do you aspire to compete with?
• Who do you want to appear different from?

Do manual research according to your primary business keyword.

Next, use the Landing Page Analyzer to zero in on your competitors’ top-performing pages. These pages reveal where they’re gaining traction and which keywords are driving results.

Focus on pages aligned with your target audience.

Note: Semrush offers enough data you need to run your competitor landing page research.

‍2. Extract high-performing keywords

‍With the analyzer, you'll uncover:

• primary keywords (i.e. main phrases driving traffic)
• long-rail keywords(i.e. niche phrases that capture specific audience intent)
• search intent match (i.e. keywords aligned with customer queries (informational, navigational, or transactional)

Pay attention to high intent keywords. These can help you gain new leads.

‍3. Compare pages and prioritize

‍Match these keywords against your current strategy. Gain visibility into market trends across your industry.

Create dashboards with your preferable choice of metrics to track your client’s KPIs, and find opportunities and identify leading players.

‍4. Optimize your content

‍Update your pages with:

• Strategic keyword placement: Use keywords naturally in headlines, subheadings, and body text
• Content enhancements: Tap into data from millions of competitors websites to understand audience interests and become original
• Call-to-actions (CTAs): Ensure your content drives conversions with CTAs that are value driven, not "urgency" driven

Discover all copywriting frameworks for your landing page. And follow the examples of high intent content.

Here are competitors comparison landing pages examples:

For more information, check out one of the competitor landing page examples: Panoramata vs Mailcharts.

‍Why guessing is no longer an option

‍Each day you’re not optimizing landing page for the impact, you’re losing ground.

Your competitors are:

• building brand authority
• capturing high-intent leads
• growing revenue

All at your expense. Meanwhile, you’re spending resources on a strategy that isn’t delivering ROI. According to research, over 90% of search traffic stays on the first page of results, with the top three results claiming the lion’s share.[.red]If you’re not there, you’re invisible[.red].

So, using the right tools to find competitors' landing pages, you can:

• Identify competitors’ high-traffic pages
• Discover underutilized long-tail keywords
• Create optimized blog posts and landing pages targeting those keywords
• Leverage keyword gap analysis to find additional opportunities

Analyze competitor landing pages and win your competition. Don’t let another day go by without finding competitors landing pages.

Start uncovering your competitors’ secrets and make 2025 the year you dominate search results. Don't be surprised if, within just three months, you witness a [.yellow]300% surge in organic traffic and a 40% uptick in leads[.yellow]. A laser-focused keyword strategy inspired by competitor insights from both tools.

Or let us do all of that instead of you -  invest in quality design and win your competition.